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Friday, May 4, 2012

Gum

There is so much to learn from WB. "Will the internet change the way I chew gum?" "Will the internet change the way I buy gum?" "Ok, you buy the internet, I buy the gum."
There is no substitute for surety. Established business will perform well over the long term if they stay away from risks. So, if quarterly results worry you because copper prices went up and the cost of goods went up, that usually means that an established company is going to do something to tackle such issues in the future. Hence, earnings in the future will be taken care of.
And this is where consumption companies can be excellent; once a customer is addicted to a brand he/ she does not want to change and will willingly pay marginally higher for the perceived better quality.
Sadly, how does one have any inkling of how sales can grow over a 10 year period in a sector that is fraught with competition? And this is where art comes in...

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